There are over 5,000+ makers, designers and curators named “Jeff” on Etsy. And not one of them is an Amazon-owning billionaire. So for Amazon’s Prime Day, we turned the spotlight on these makers and encouraged everyone to spend their money on meaningful, unique items and not plastic, mass-produced stuff. It was just a :15, but the PR push made some HUGE waves.
Creative Director: Christine Taffe Art Director: Bridget Callahan, Ashley Crouch Copywriter: Molly Baraff
Also made with: Heather Larimer, Doh Lee, Jen Ruske, Brooke Truden, Jennifer Kim, Laura Janess, Barney Robinson and David Kolbusz at Orchard