With the purchase of Time Warner, DirecTV and development of its own content, AT&T is emerging as a player in the entertainment industry. To establish that, they bought :90 media placements in thousands of theaters nationwide. And to advertise their breadth of content, we created films that unexpectedly shift genres. So just as audiences were dropped into a classic western, we twisted the story into a cheerful stop motion family film. And we couldn’t have done it without our director, Dougal Wilson.
“The Shot,” another genre-bending story directed by Steve Rogers. This time we mashed a heart-warming sports drama with science fiction.
Below is a bird’s eye view of the film, showcasing the difference in color palettes that make the two genres distinct.
Then we blended “Rom-Com” with “Horror” and “Thrillers” with “Musicals” for our final two films.
The brand campaign was a hit, captivating audiences and some difficult advertising juries.