Win or lose, rain or shine, there’s one thing we ask each other after every game in every language around the world: Wanna go to McDonald’s?
For the 2022 World Cup, we created 250+ assets that ran in 75 different countries. But first, we launched a soccer-inspired version of our tagline.
Made with Macie Soler-Sala, Marques Gartrell and Brandon Henderson.
Team: Rebecca Friedman and Chris Wernikowski
It was McDonald’s 2nd most liked and shared tweet ever. And we got some interesting feedback…
We paid it off with a loud :15 second spot starring Jason Sudeikis.
”Gooooooooooo” :15
We made a six person shirt for World Cup goers in Qatar go to McDonald’s as one team.
“Wanna go to McDonald’s” :60
Eventually, we united soccer fans around the world with the question spoken around the world, complete with 13 languages, 1 sign language, 7 dialects. Win or lose
“Wanna go to McDonald’s” flexed globally by including local nicknames of McDonald’s. Like “Mecces” in Germany and “Mekdi” in Malaysia in France.
We brought on TikTok’s #1 influencer Khaby Lame, K-Pop band Itzy and soccer podcaster Castro to help craft our story with videos and posts on their social handles.
