With the purchase of Time Warner, DirecTV and development of its own content, AT&T is emerging as a player in the entertainment industry. To establish that, they bought :90 media placements in thousands of theaters nationwide. And to advertise their breadth of content we created films that unexpectedly shift genres. So just as audiences warmed up to a cheerful “Hoosiers” tale, we twisted the story into a dark, sci-fi surprise.
Below is a visual breakdown of the film that shows our cinematic approach to the two genre’s. We used a warm, golden palette for the sports drama and an opposing blue, cold palette for the sci-fi sequence.