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AT&T Cinema

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With the purchase of DirecTV and development of its own content, AT&T has been emerging as a player in the entertainment industry. To establish that, they bought :90 media placements in thousands of theaters nationwide. And to advertise their breadth of content we created films that unexpectedly shifted genres halfway through the film. So just as audiences warmed up to a cheerful “Hoosiers” tale, we twisted that story into a darker, sci-fi conclusion.