Marketers often mislead kids into thinking a sneaker can grant them the abilities of their favorite athlete. So to launch the Jordan 29 Low, we created the anti-"Be Like Mike." Because only Russell Westbrook can be Russell Westbrook.
For Kids Foot Locker, we used a face swap app to grant Kyrie Irving a wish he never had.
Kids Foot Locker's February Collection is coming. It's great for kids or kid-sized adults, like Kevin Hart.