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Foot Locker

Foot Locker

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"Reality Check"

Marketers often mislead kids into thinking a sneaker can grant them the abilities of their favorite athlete. So to launch the Jordan 29 Low, we created the anti-"Be Like Mike." Because only Russell Westbrook can be Russell Westbrook.


"Swap"

For Kids Foot Locker, we used a face swap app to grant Kyrie Irving a wish he never had.


"Borrowed"

Kids Foot Locker's February Collection is coming. It's great for kids or kid-sized adults, like Kevin Hart.