DIRECTV: NFL Sunday Ticket
The only way to get every game in every market, every Sunday is with NFL Sunday Ticket. We enlisted the pitch-imperfect voice and personality of Charlie Day to hammer our message home with a huge budget and some dumb visuals.
Just another creepy cheese commercial.
Newcastle wanted us to address the many misconceptions about their beer head-on. So we created a testimonial spot with a healthy dose of self-loathing.
In 2012's tough economic times, Budweiser felt that America needed a shot of optimism, and an expensive montage. So for the Super Bowl, we created this spot to remind America that there have always been great times and there will always be great times.
For the launch of the Moto X, Motorola and Google released a web-based customization tool that yielded hundreds of different phone designs for the first time ever. So customers could finally design the hardware of their phone, just like they design the rest of their super cool lives.
For the launch of the Moto X, (a four page buy across the biggest magazines in America) Motorola wanted to proudly state their phones were "Designed by you" and "Assembled in the USA." To amplify our words, we placed the text in the same location that the iPhone features the opposite statement: "Designed by Apple in California, Made in China."